EXPOSITION TYPOLOGY 1: Thematic Branding in Modern Culture through Semiotic Content. Man is,
The symbol-using (symbol-making, symbol-misusing) animal inventor of the negative (or moralizing by the negative),
Separated from his natural condition by instruments of his own making,
Goaded by the spirit of hierarchy (or moved by the sense of order,
And rotten with perfection.
&n...
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